F1: Trials and Tribulations
F1 is not at death’s door, but it is looking a bit sickly. None of
its problems are insurmountable, but action needs to be taken or they
could lead to long term decline.
A few years ago the BBC hosted free-to-air, Bafta-winning coverage of
the sport. Then the BBC and Sky decided to ‘share’ the coverage,
a situation we have recently seen continue between Sky and Channel 4
(in reality, Channel 4 got half live and half highlights coverage,
Sky being fully live). Next year, almost the entire sport goes behind
the Sky pay wall (British viewers will get to see the British Grand
Prix live on Channel 4. Everything else is highlights or Sky).
Why does that matter? Well, for the UK, more than half the teams are
based in a small part of southern England. It’s great for the
teams, because engineers can change jobs without moving country, and
sometimes without moving house or forcing their kids to switch
schools. It’s also great for the economy, as F1 brings in high end,
well-paid jobs, and, beyond direct employment, there’s a large
number of supply jobs. The less successful F1 is, the less money
there is, which will hit the UK.
In terms of the sport itself, viewer numbers matter for sponsorship.
With the sport drifting ever more behind the pay wall (and, football
excepted, pay walls seem to lead to audiences shrinking), sponsorship
declines for obvious reasons. This hits the smaller teams the most,
because sponsorship revenue goes to the teams. Broadcast revenue,
from the pay TV stations, goes to the sport generally, which doesn’t
necessarily divvy up the cash in a fair manner. Some teams
*cough*Ferrari*cough* get paid just for turning up. It’s a double
whammy for mid-grid and backmarker teams.
Force
India have come 4th
twice in recent years, yet this very season nearly went under due to
financial pressure. If the most successful midfield team can barely
hold its head above water, it means there’s something rotten in the
state of F1.
The
grid’s already pretty small, just 20 cars. Every one of the recent
new teams has vanished. They were promised spending caps, to stop the
big teams blasting money to guarantee they’d be faster, and it
never happened. Now great drivers like Esteban Ocon are looking at
being without a seat because the grid’s too small.
Another
problem, a hangover from the Ecclestone era, is the rise of the
identikit street circuit, which is bloody tedious. It doesn’t have
to be this way. The track in Austin, Texas, proves that new circuits
can be very good indeed. But when you cram a track into city streets
you inevitably end up with a constricted, slow layout, usually
festooned with right angles and bereft of places to pass. A track
that’s slow and difficult to pass on is not a good racetrack (and,
yes, I’ll commit F1 heresy and include Monaco in that. Monaco is
the worst circuit on the calendar).
So
the sport’s left trying to persuade viewers to pay for something
that had been free for decades, to watch something on circuits that
are increasingly boring (with perennial threats to end racing at
Silverstone, Suzuka, Interlagos, and Spa), whilst making it
financially more difficult for every team in the midfield.
Liberty
are still in the early days of running the show, so there is hope
that they might do things differently. We’ll see how they handle
free-to-air versus pay TV coverage, whether they make things fairer
for the teams financially, and if they’ll prefer racetracks over
processions.
I
hope so, because F1 can be absolutely fantastic. Who can forget the
2011 Canadian Grand Prix? The longest in history, over four hours
total, saw Button go from dead last to passing Vettel, who had gone
wide, on the final lap to win the unlikeliest of victories. Or the
2014 Bahrain Grand Prix duel in the desert between Hamilton and
Rosberg, with the Mercedes drivers passing one another over and over
again?
There
are still plenty of good races, but also more processions, and fewer
viewers. Things can be turned around, but Liberty are going to have
to recognise the problems and have the gumption to do something about
it, otherwise F1 will slowly decline.
Morris
Dancer
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